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Participants are children and young people aged 13 to 21, mainly from low income backgrounds. They are also usually from urban centres or areas with high Black and Minority Ethnic (BME) populations.
Children participate in activities to discover the Creative Media and Digital Technology sectors. Workshops are designed to give technical skills and practical knowledge.
Participants get a chance to interact with professionals working in TV and film, theatre, video editing as well as new technologies such as coding and big data analytics.
Children are also provided guidance in job hunting, which includes workshops on CV writing and mock interviews, so young people can develop essential skills for the job market.